The main navigational menu of Wanderlust Productions’ website is located at the top right corner of the site page. It’s a smaller menu with five tabs (three of which have drop-down sub menus) and is easy to navigate through. Within the drop-down portions of the main menus’ tabs are appropriate subsections depending on the category of the tab. For example, under the “Movies” tab are links to each of the company’s individual sub-sites for their films, under the “Updates” tab are various news, blog, and video updates, along with press reviews, etc.
Also featured on every page of the company’s website, is a vertical tab on the left side of the page labeled “Questions”. Here, anyone who is has any type of question for Wanderlust Productions can click on this tab and submit their question to be answered by the company. The only link that is not easily navigated to from the main page is the customer support page. The customer support page is actually a forum-like page with FAQ’s and additional customer support info. One suggestion I would make for a more viewer friendly navigation, is to implement a “Search” bar somewhere on every page in case a viewer wanted to find a specific page, article, or piece of information they had seen or read in the past.
The main pages on the Wanderlust site are setup in a user-friendly style as are the individual sub-sites for each film. On the main pages of the website, the company’s name is located at the top left corner which provides a link back to the main page on every other page. The menus are also very visible and well placed on every page throughout the site. The use of pictures and graphics (especially on the main page) is very appealing. Each of the films has their own individual sub-site which are all laid out in a balanced and similar style. The entire site is unified and balanced but gives each of the films a unique graphic look and design for their sub-sites.
The pages are consistent with the placement of the menu tabs as well as with colors, font types, and headers. The sub-sites for each of the films are very consistent as well. The menus on the film’s individual sites are consistent with the labeling of tabs and the placement at the top of page as well.
Another consistency is found in the Wanderlust Productions “Store” page. A new menu is presented and remains constantly on the right side of the page throughout the entirety of the store. The store menu is simple and easy to navigate, and it doesn’t provide any way for you to get lost within an endless rabbit trails of pages. The main menu is always available on the top right of every page in the “Store” and the “Store” menu provides different methods of browsing and shopping (by project, by product type, and by category).
Tone and Voice
Since most of the updates and blog posts are written by Wanderlust’s founder Darren Wilson, most of the writings from the website are in his personal and friendly tone of voice. However, on the informational pages about the company as well as the itinerary page a more formal and corporate tone of voice is used. The difference in the tones is obvious and the tone of the informational, corporate voice may be slightly too formal in regards to the spirit of Darren Wilson and the company as a whole. In my opinion, the difference isn’t distracting or bothersome though.
On the page about the members of the team, a friendly tone of voice is used, similar to Darren’s, but I’m not entirely sure who the author of each bio is. This is definitely a very fitting tone of voice for Wanderlust, especially with this section of more personal information about each team member.
As I mentioned, Darren Wilson writes in a very friendly and casual tone which is easy to read and comprehend. The writing on the site is free from any blatant errors and mistakes (I haven’t proofread the entire site, but I haven’t noticed any obvious errors while reading). Darren is a writer and a storyteller, so his writing is not only grammatically sound but is entertaining as well. The audience that is most likely reading anything from the Wanderlust site (fans of the films) will be captivated by Darren’s updates and blogs.
Wanderlust Productions’ films are all documentaries about God and Darren is the narrator and storyteller in all three. His writing style is identical to the way he narrates the films so the majority of the writing on the site is perfectly geared towards the target audience.
Wanderlust Productions provides an easy to navigate website loaded with entertaining updates and news, insightful background information on the company, in depth summaries and information on the films and future projects, quick ways to contact the company and ask questions, and fast and easy ways to buy any of their products. All of these features are organized in a simple and viewer friendly fashion with the help of the main menu, drop down menus, and a content focused page. There are no ads screaming at you from the sides of the screen or in between the messages of content. The site doesn’t give you the opportunity to get lost in myriad pages of endlessness. Also, the page options are all neatly organized by category via the tabs and drop downs in the main menu.